About Me

I grew up between Spain and the United States, which meant I was always the person who didn't fully belong to either place. At the time, that felt complicated. Looking back now, it was the best thing that could have happened to me as it made me endlessly curious, genuinely comfortable with change, and fascinated by people whose lives look nothing like mine. That curiosity is what eventually pulled me toward storytelling.

I just graduated with a Bachelor of Communication and Digital Media from IE University in Madrid. But the education that shaped me most happened alongside it creating, consulting, critiquing, and executing across film, brand strategy, social media, and content opportunities. A thesis film I wrote, directed, shot, and edited entirely on my iPhone. An Instagram account born from a university assignment that went viral. Six months in Paris as a strategy and social media intern at Vichy Laboratoires, working alongside McCann and Ogilvy, growing a global brand's community by 27.3%, and owning campaigns entirely on my own.

I speak Spanish and English fluently. I have lived in Madrid, worked in Paris, and grown up between two countries. The unknown has never scared me, instead it intrigues me.

I have always thought I don't fit neatly into one category — filmmaker, strategist, content creator — and I've stopped trying to. Every person is too layered to be reduced to a title, and I think that's true of the work too. What connects everything I do is the same thing: I want to make something that actually lands. That feels real. That makes someone stop scrolling, feel something, or see a brand differently.

Outside of work, I collect rocks, love talking to strangers, painting, and have a genuine passion for chickens, among too many other interests to list.

From concept to final cut, and every messy step in between, that's where I live.